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What's the cost of negative press?

"...Our research also uncovered that businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers..."

"Negative reviews, negative press, and other damaging feedback can have a lasting impact on a company’s ability to sell their products or services."

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